Textual and discoursal strategies of national leaders to establish their political images in the global arena

Giving speeches is one’s vital competency for creating a country’s image in the global arena. Every political speech represents speaker’s deliberative reasoning to respond existing situation and synoptic lens of intended judgment on particular issues. This study explores three Indonesian speakers’ textual discoursal strategies opening speeches. By employing qualitative research, researchers analyzed properties terms features, characters, structures argumentation flow thinking realized linguistically. research found that speeches’ micro macro components are mutual supporting functions accommodate themes discourse. Verbally, each speaker built their as figure who concerns solidarity, leader aware crisis, an activist promotes Indonesia’s positive roles. The findings imply pivotal roles construct national personal politician delivering audience. expected be beneficial ESP, especially teaching English Public Relations.